Food alone often falls short
In a large national analysis, many adults fell below the estimated average requirement from food alone for vitamins A, C, D and E. Dietary supplements lowered those numbers.2
Nutrients, 2020 (NHANES)For adults who keep meaning to take a multivitamin:
A daily multivitamin you chew instead of swallow. Vitamins A, C, D3, E, six B vitamins and biotin, plus zinc and iodine. Two gummies a day. Zero sugar.
And that's the catch. The best formula in the world doesn't do much in a bottle you stopped opening. A daily vitamin only works as a daily habit.
If you nodded at even one of these, keep reading. What's missing may not be "a stronger vitamin." It may be one you'll actually keep taking.
Your body counts on vitamins and minerals for immune function, turning food into energy, and keeping nerves and blood cells working normally. Most of us assume a decent diet has it covered. National data says otherwise.
Close to half of American adults get too little vitamin A and vitamin C from food alone, and the numbers climb even higher for vitamins D and E. In a national study of 26,282 adults, 45% fell below the estimated average requirement for vitamin A, 46% for C, 84% for E and 95% for D from food.Reider CA, et al. Nutrients. 2020;12(6):1735 (NHANES 2005–2016). Several authors work for a supplement company.2
Rushed breakfasts and meals eaten on the go leave little room for variety.
Most of us eat the same handful of foods, which narrows the nutrients we get.
Long days inside limit the vitamin D your skin can make.
After 50, it gets harder for many people to absorb the vitamin B12 found in food.3
Consistency is the point. In one national analysis, adults who took a multivitamin providing at least 100% of the recommended amount for 9 or more nutrients, at least 21 days a month, had far fewer nutrient shortfalls, with the exceptions of calcium, magnesium and vitamin D.4 That's why we built this around the part most formulas ignore: making it easy to keep taking.*
The formula matters. But a formula you won't take every day isn't really a formula at all.
Big tablets turn a 5-second habit into a chore. When something is unpleasant, it's the first thing to go on a busy morning.
Many gummy vitamins solve the swallowing problem by adding sugar. You shouldn't have to trade one for the other.
Vague labels and blends make it hard to know what you're getting. You deserve to see every amount, per serving.
That's exactly why we built More Than Vitamins differently.
Instead of a tablet you dread, each 2-gummy serving delivers a broad daily mix, grouped by what each nutrient does.
Vitamins C and E help protect cells from oxidative stress. Vitamin A supports normal immune function and vision.*
Supports bone health and normal immune function, especially for those who spend most days indoors.*
Help your body turn food into usable energy and support normal nervous-system function.*
Support normal red blood cell formation and nerve function, while biotin aids normal metabolism.*
Zinc supports normal immune function. Iodine supports normal thyroid function.*
Thirteen nutrients, one small habit. No giant tablet, no added sugar.
No proprietary blends. Here are some of the headline amounts, straight from the label. The complete panel is further down this page.
Supports vision and normal immune function.*
An antioxidant that supports normal immune function.*
Supports bone health and normal immune function.*
Supports normal metabolism of food into energy.*
Supports normal red blood cell and nerve function.*
An essential mineral that supports normal immune function.*
Vitamins A, C, D3, E and zinc support your normal immune function.*
B vitamins and biotin help your body turn food into usable energy.*
Vitamins C and E help protect your cells from oxidative stress.*
Vitamin D3 helps your body absorb calcium and maintain healthy bones.*
B6, B12 and folic acid support normal nerve and red blood cell function.*
Iodine supports normal thyroid function, part of how your body uses energy.*
To build this routine yourself, you'd need to buy, store, remember and swallow all of these every day:
One bottle. One habit. About $0.70 a day.
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Compared against what you'll typically find on store shelves.
| What you get | More Than Vitamins More Than Aromas | Typical multivitamin tablet | Typical gummy vitamin |
|---|---|---|---|
| Easy to take (no swallowing) | ✓ | ✕ | ✓ |
| Sugar-free | ✓ | — | Often contains sugar |
| Vegan | ✓ | Varies | Often gelatin |
| Non-GMO | ✓ | Varies | Varies |
| 11 vitamins + zinc + iodine | ✓ | Varies | Varies |
| Strawberry flavor | ✓ | ✕ | Varies |
| Full label, no proprietary blend | ✓ | Varies | Varies |
We didn't pick nutrients because they sound good on a label. Each has an established role, documented by public health sources and published research.
In a large national analysis, many adults fell below the estimated average requirement from food alone for vitamins A, C, D and E. Dietary supplements lowered those numbers.2
Nutrients, 2020 (NHANES)In this observational analysis, adults who took a higher-dose multivitamin at least 21 days a month had far fewer nutrient shortfalls, with exceptions including calcium, magnesium and vitamin D.4
Nutrients, 2017The NIH Office of Dietary Supplements notes that adequate vitamins A, C, D, E and zinc are all important for proper immune function.1
NIH Office of Dietary SupplementsOlder adults need as much B12 as other adults, but some absorb the form found in food poorly, which is why fortified foods and supplements are a recommended source.3
National Institute on AgingSources describe individual nutrients and multivitamin use in general, not this finished product, whose amounts are listed on the label. A multivitamin complements a balanced diet; it doesn't replace one. Full references are listed at the bottom of this page.
At More Than Aromas, we've always believed small daily rituals shape how you feel. And most of us know how the vitamin story goes: you start strong, then the bottle slowly drifts to the back of the shelf.
So we set out to make the habit easier. Thirteen nutrients in a strawberry gummy, with no sugar and no giant tablet. Something you'll actually look forward to.
No hidden blends. Every nutrient and every amount is printed on the label, and our own team in Sarasota, Florida answers your questions.
— The More Than Aromas Team
More Than Aromas is the Sarasota, FL company behind our Energy & Focus formula, sold on Amazon and at morethanaromas.com. Same team, same standards, same support line.
One small habit with a meal. That's the whole routine.

Tablets you dread, a bottle you keep forgetting. If this sounds like your mornings, this is where your routine starts.

Chew 2 gummies with breakfast or any meal. Keep the bottle next to your coffee so it's impossible to forget.

Repeat every day. Vitamins are daily nutrients, not one-day fixes; consistency is what counts.* Individual results vary.
No "miracle overnight" promises. Here's how a daily routine like this usually unfolds.
Your 2-gummy routine becomes automatic. Tie it to something you already do, like your morning coffee.
Taking your vitamins stops being something you have to remember, and your intake stays steady day after day.*
This is where consistency counts. Research on multivitamins points to regular use, not occasional use.4*
That's where a 3- or 5-bottle supply helps: so you never break the routine.
Individual results vary. These statements describe a typical daily-supplement routine, not a promise of specific results.
Too many supplements hide behind "proprietary blends" so you can't see how much of anything you're actually getting. Ours lists every nutrient and every amount.
Serving Size: 2 GummiesServings Per Container: 30 | ||
| Amount Per Serving | %DV | |
|---|---|---|
| Total Sugars | 0 g** | * |
| Vitamin A (Retinol) | 700 mcg | 77% |
| Vitamin C (Ascorbic Acid) | 45 mg | 50% |
| Vitamin D3 (Cholecalciferol) | 5 mcg | 26% |
| Vitamin E (DL-Alpha-Tocopheryl Acetate) | 8 mg | 53% |
| Vitamin B1 (Thiamine) | 300 mcg | * |
| Vitamin B2 (Riboflavin) | 300 mcg | * |
| Niacin | 16 mg | * |
| Vitamin B6 (Pyridoxine Hydrochloride) | 1300 mcg | * |
| Folic Acid | 400 mcg | 100% |
| Vitamin B12 | 2.4 mcg | 100% |
| Biotin (Vitamin B7) | 90 mcg | 300% |
| Zinc (Zinc Citrate) | 8 mg | 72% |
| Iodine (Potassium Iodide) | 150 mcg | 100% |
Percent Daily Values (DV) are based on a 2,000 calorie diet.
* Daily Value not established.
** Pectin Sugar Free Adult.
Other Ingredients: Oil coating.
A 3- or 5-bottle supply makes it easier to stay consistent, with fewer reorders along the way.
30-day supply · 60 gummies
$21 total
About $0.70 per day
150-day supply · 300 gummies
$105 total
About $0.70 per day
90-day supply · 180 gummies
$63 total
About $0.70 per day
One-time purchase. No subscription, no automatic rebilling. Same $21 price per bottle at every quantity.
Take 2 gummies daily with a meal, or as directed by your healthcare practitioner. Many people take them with breakfast so it becomes part of the morning. Chew thoroughly; don't swallow whole.
Yes. The Supplement Facts panel lists 0 g of total sugars per serving, in pectin-based gummies.
Yes. The gummies are pectin-based, not made with gelatin, and they're also non-GMO.
A tasty strawberry flavor, in a soft bear-shaped gummy.
No. A multivitamin complements a balanced diet; it doesn't replace one. Think of it as everyday nutrition backup, not a substitute for real food.
It varies by nutrient, and we show you all of it. For example, biotin is 300% DV, folic acid, B12 and iodine are 100% DV, while vitamin C is 50% DV. Check the full Supplement Facts panel on this page.
Add up your totals first. Each serving provides 700 mcg vitamin A as retinol, 5 mcg vitamin D3, 8 mg zinc and 150 mcg iodine. If your other products contain these, check the combined amounts with your healthcare practitioner.
It can. The FDA warns that biotin can interfere with some laboratory tests and cause incorrect results.5 Tell your doctor about any supplement you take, including this one, before having blood work done.
It is not intended for anyone under 18, for women who are pregnant, nursing or planning to become pregnant, or for people with a medical condition. Talk to your healthcare practitioner about your use of this and any other dietary supplement or medication. Do not exceed the recommended daily intake.
Taking it with food can help if you have a sensitive stomach. Stop use and contact your healthcare practitioner if you notice anything unusual. Keep out of the reach of children, since gummies can look like candy.
No. Every option on this page is a one-time purchase. You won't be enrolled in any automatic shipments or rebilling.
Orders ship from the U.S. with free shipping on every order, and you'll receive a tracking number by email.
Our own More Than Aromas support team is here to help: email support@morethanaromas.com or call (888) 612-7661.
Eleven vitamins, zinc and iodine, in a sugar-free strawberry gummy instead of a tablet you'll skip. Choose 1, 3 or 5 bottles, all with free U.S. shipping.
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